Sat 1 Sep 2007
How To Become A Preacher Step 3 – The Issue of Relevance
Posted by Paul Ferree under Street Preaching , The MinistryIt seems that the hot word these days when it comes to evangelism is “relevant”. All the latest blog posts and teachings are all concerned with making sure that we as Christians and our messages are “relevant” to those that are in the world.
I’ll be honest, sometimes I get a little annoyed when I hear people talk about relevant evangelism. Not because I don’t want to relevant, but because usually what I hear is someone that is trying to explain their way out of sharing the message, or making it as convenient as possible.
It seems that when “relevant evanagelism” is discussed it’s conclusion is almost always to be more discreet and quite about your message. I never read about how to be a relevant street preacher. Or how to share the gospel boldly and be relevant at the same time. No, it’s always like, “The world doesn’t want our message so we shouldn’t badger them with it, it will do more harm for our cause than good.”
Almost every time I go out street preaching I have a well meaning christian approach me and ask, “Do you think you’re really reaching people out here doing that? Don’t you think you may be doing more harm than good?” Here’s the ironic thing, they have the courage and guts to approach a “crazy street preacher” and criticize me for at least trying, yet they won’t share the message of life and good news with a stranger.
People think it’s completely obsurd to openly share the message of the gospel but have no problem when the world advertises their’s.
Here’s a quick story to illustrate. We were driving down the road a few weeks ago and in the median I saw 5-6 white, middle-aged, middle class people holding up signs for the presidential candidate Ron Paul. They were dressed real casually and even looked to be having fun.
Ask these same people at church Sunday morning to go out and hold a sign for Jesus and you’re crazy! Yet the world knows how to advertise and promote their kingdom, how much more should we be able to promote ours? If these people think it’s good to hold up signs in the median for a temporal corrupt form of government, how much more should we hold up signs for the true, eternal government?
People aren’t offended if you are campaigning aggressively, but heaven forbid if you proclaim the gospel in public, in any form!
I live in Oklahoma City right now, and it seems that there is a trend going on here where businesses will hire out people to stand on the corner to hold up signs advertising the business. Especially during tax season. There is a company here called Liberty Tax Service and every tax season they dress up their employees in costumes (statue of liberty or Uncle Same) and they stand on the street corners waving at people as they drive by promoting their services.

Would they be doing it if it wasn’t beneficial? Does it work? Yeah it does! I just told you about them. These people will dress up in costumes in public, dance and wave promoting tax season for a small hourly wage, but the people of God can’t do a fraction of that for the payment of the blood of Christ!? It makes me think of the time when Jesus said the Queen of Sheba would rise up in judgement against the Pharisees to condemn them…I’ll modernize it and make it “relevant” for you, “The employees of Liberty Tax Service will rise up in judgement to condemn this generation because we’re to ashamed and lazy to take the message of love and truth to the world.”
To me, this is a classic case of, “…The children of this world are wiser than the children of light.” Why shouldn’t we just as heavily promote the gospel (if not more considering the implications!)?
I think the real problem isn’t a matter of relevance, I think it’s a matter of belief. If we really believed what we say we believe, that we’ve been rescued from death, we would tell everybody.
Let me illustrate it for you if you don’t believe me:
Let’s say I give you 2 million dollars every day. One million for you, and one million to give away to anybody you want, any random person. Every single day you would have the “burden” and “duty” of giving away a million dollars.
-How long would you wait to give it out?
-Would it be a chore or a blessing to give the money away?
-If someone rejected the million dollars, would you feel ashamed and hide the money never to give it away again? Or would you think the person that refused the gift is crazy?
Nobody would think I was crazy if I stood on a corner shouting “Free money for those that will receive it!” They would be lining up. Nobody would shout out to me, “Don’t you have better things to do?”
If we would do this for worldly riches, why won’t we do it for eternal riches? I think it has to do more with our belief than it is our methods. Do we really believe the gospel is worth more than a million dollars?
There’s nothing relevant involved with giving away money. There shouldn’t be anything relevant about sharing the gospel, just do it. If you gave a random person on the street a million dollars, I don’t think they would reject you because of your method. They wouldn’t care if you wore sandals with socks or a 5 piece suit, because it’s the gift, not the person giving it. It’s the message, not the messenger.
If you have horrible disease, you could care less about the style of the doctor giving you a cure, you just want the cure!!
The truth is, we don’t want to be rejected, and we’ll go very far out of our way to avoid it, so far out of the way we forsake the message and commission of the gospel. We have to get over this somehow. Remember when Jesus sent out the 12 disciples? He sent them out with a “rejection clause”, He told them exactly what to do when someone rejected the message. This tells me not everybody will receive it, and that’s ok. As a matter of fact, Jesus said only few will find it. My goal now changes from trying to convince people that the gospel is true and indeed good news, to simply proclaiming the message and letting the seeds fall where they may. I can’t change the heart the seed falls into, my job is just to cast the seed out.
So, if we can focus more on simply proclaiming the news of Jesus instead of the thought of trying to “win” people, our job will be easier. The preaching of the cross is foolishness to those that are perishing. We need to get that straight first, what you’re doing IS foolish to the world, we don’t have to hide from it because it’s in the foolishness that God confounds the wise.
We can’t get in the habit of letting the world dictate our methods. The world is only getting more evil. It’s job is to push itself further from the truth of the gospel. We just need to accept these things and enter into the darkness with our light. When we do that, everything happens automatically.


September 2nd, 2007 at 7:20 pm
Hi Paul,
Thanks for writing articles as catalysts and providing a place for the exchange of ideas.
My understanding is that the gospel is an invitation to come into relationship with God and His family. Life is inside the family and death is outside of it. I don’t know that the world’s marketing methods work for issuing an invitation into relationship.
I totally agree that our lack-luster evangelism is a matter of unbelief. What death are we saved from? What life are we saved to?
The aspect of marketing that I think we would do well to imitate is imagination. What are creative ways to get our neighbors to taste and see that God is good, to love our neighbors as Christ loved us?
May God be glorified!
September 3rd, 2007 at 12:34 am
Thanks for commenting Diane!
I think that’s part of the problem too…we’re too busy to even engage with our neighbors on any kind of level, let alone to get close enough to love them. It’s difficult for me personally I know. Slowly but surely, the Lord is showing and teaching me how to do this…slowly being the key, it’s my hard head and heart that gets in the way.
Paul
September 3rd, 2007 at 1:37 pm
Good stuff, Paul. I, too am uncomfortable with what many people are calling “relevance” now. Even when Jesus was speaking to prostitutes and tax collectors, he was telling them the truth.
However, I think we have to be able to contextualize the gospel for people. We have to be able to say to an alcoholic, “Jesus is the answer to your problem.” We have to be able to say to a single mom, “Jesus is the answer.”
People have to see that the gospel isn’t a part of a dead religion that some wise prophet named Jesus started thousands of years ago. He’s alive and longs to have a relationship with people today.
We have to be able to talk to people and communicate the gospel clearly to a culture that is inundated with messages from all directions. We have to be able to stop what we are doing, break our routines and take the time to talk to people. Unsaved people. They need to know that Jesus is alive, He’s big, and He loves them.
Thanks, Paul. You always get me fired up…
September 3rd, 2007 at 4:33 pm
It’s nice to see you around Ben! I haven’t been very active in the blog world for a while. It’s nice to get back into the swing of things.
On the subject, I think when evangelism becomes more natural instead of forced or done out of duty our message will become more natural. My days of “methods” are pretty much over.
Now, if I go out with the specific purpose of sharing the gospel, my main goal isn’t to “win them to the Lord”, it’s just really to engage and talk with people. Talk to them about the things they love and desire to do in life. God is found so easily in those conversations. Instead of looking at people as “possible converts”, I look at them as individuals with a past, present and a future, no systematic method will work the same for everybody. So I just want to go out and get to know people where they are and just talk to them. I’m starting to think methods are just substitutes for our shortcomings. It’s far easier to go step 1-10 than it is to enter into a dynamic conversation with someone.
I remember your article on the subject: http://www.bencotten.net/2007/04/17/decoding_culture/
In it you quoted this:
“We can imitate culture, but imitation is a form of suicide. Originality is sacrificed on the altar of cultural conformity. If we don’t shape the culture, the culture will shape us.”
We need to be able to mix with the current culture, but at the same time representing the counter culture, that being the Kingdom.
We need to be able to hang out with the prostitutes and alcoholics without an agenda, and without condemnation. We need to feel comfortable enough in the Kingdom of God that no culture of the world can throw us off course or cause us discomfort. The Kingdom far surpasses any worldly substitute.
But I think the main problem with us as American Christians is that we’ve mixed the Kingdom of God so much with the American Dream that we’ve become confused and now we don’t look any different than the world. The only difference is that we try to live by good ideas and principles taught by a man named Jesus. I don’t think we’ve really engaged in trying to live in the Kingdom of God while on this earth. The Kingdom of God is so abstract to us that it’s easier for us to just imitate the culture around us, round the rough edges and polish it up so that we will be accepted by both worlds.
Thanks for the comment Ben,
Paul
September 3rd, 2007 at 4:34 pm
By the way Ben, love the new design of the site!!
Paul
September 12th, 2007 at 1:06 am
Hey Paul,
Thought I’d stop by and see what you’ve been up to. Bless you for ministering in Bricktown. That is so awesome! And I totally agree with you on witnessing. As another example, we act like total idiots at sporting events, jumping up and down and screaming and whistling and wearing weird outfits, and nobody thinks anything of it, yet we won’t move an inch to even raise our hands in worship, let alone go and proclaim this priceless gospel to a lost and dying world. Bless you, brother.
Doug
January 25th, 2008 at 4:44 am
Hi,
I am so pleased to find your site! Your topic is so revelant to what others like myself are going through. One gets almost a violent reaction from other Christians when talking about leaving the money behind and following God. I will suggest Ray Comfort and The Way Of the Master. Listen to ” Hells Best Kept Secret” or ” True and False Conversion.” I will continue to read and support your site and pray for your efforts and your family.
Love,
Steven
March 22nd, 2008 at 5:20 pm
Hi, i was reading through this (and a few other articles of yours) and i wanted to know what u meant be preaching on the street, do u mean holding up signs and just yelling it out for people to hear, or do u mean to actually go up to someone and have a [hopefully] meaningful conversation about God and how great he is?
Just wondered, thanks for posting some really interesting articles
March 22nd, 2008 at 9:55 pm
Either way…I do both. I preach open air and I also talk with people. I enjoy talking with people more.
Paul
April 3rd, 2008 at 11:13 pm
Paul,
Just found your site. Fantastic articles! I recently had a similar conversion experience myself and I know exactly what you’re talking about when it comes to the American “christian’s” reluctance to share the TRUTH with confidence. It comes down to “What do you really believe?”. Unfortunately I believe that most of the “relevant” American gospel that is being promoted these days is false and is deceiving literally millions. Thanks so much for your site and your obedience. Keep up the good work!
Wilson
Re: “Relevance”, I suggest a book called “Prophetic Untimeliness” by Os Guinnes
May 2nd, 2008 at 10:23 am
actually i dont know how 2 approach people.But i like 2 say about God.please give me some instructions that enable me 2 preach.i finished my 12th std and i am waiting 4 my resultsand iam in pondicherry